The impact of the credit union difference on more than 140 million Americans, and the work of America’s Credit Unions in support of the credit union industry’s success, is at the center of a new article in Bad Credit.
Chief Advocacy Officer Carrie Hunt detailed why it’s important to present a unified voice and position credit unions as an essential solution for financial equity.
“Now more than ever, especially as the economy rises and falls and jobs come and go, credit unions stand by their members from the second they open an account across their entire financial journey,” Hunt said. “Our job is to give every single person in our country the option to belong to a credit union.”
Part of that includes making sure credit unions are as strong as possible to continue to serve members left behind by big banks.
“Credit unions are putting and keeping branches in areas where banks aren’t. If a branch isn’t profitable, a bank may close its doors, while the credit union understands its importance in the community,” she said. “We’re doing better than banks, but we’d love to do more. The more credit unions we have in terms of geographic reach, the better, and we’re focused on making sure we have that reach.”
America’s Credit Unions’ role is to continue as industry’s leading advocate and trusted partner, even as economic challenges rise and digital threats get more sophisticated.
“We’re incredibly focused on helping everyday Americans prosper,” Hunt said. “Credit union members are loyal because they’re in a better place, receiving the benefits of credit union membership. It’s just a win-win.”
